Time Zero: The Last Year of Polaroid Film
December 18, 2013

The Polaroid photograph has to be the antithesis of the ubiquitous digital photograph. No digital file, no photoshop and unlike the digital photograph, always a print. It is a personal, intimate, unique and tangible artefact. The Polaroid really does come from a different era of photography.

Time Zero: The Last Year of Polaroid Film

I'd never really thought about Polaroid photographs much and would certainly not have thought to describe them in the way I have above had I not seen the film Time Zero: The Last Year of Polaroid Film. The film charts a history of instant film until the Polaroid Corporation announcement to cease production in 2008 and following that, the attempt to revive instant film by The Impossible Project. The film is an hour and a half documentary comprised almost entirely of short interviews with Polaroid artists, employees, activists and entrepreneurs. It's not so much about Polaroid photographs themselves but the passion of the people for whom the Polaroid photograph is a part of life.

Details of the film including a trailer are on the film website at timezeromovie.com. The film is available from iTunes for £7.99 in SD and £9.99 in HD. The Impossible Project website is at www.the-impossible-project.com.

I want an SX-70!

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